The continuously changing environment requires organization to communicate between functions. Communication has become crucial in maintaining relationship with all its constituents. We have seen that communications play a big role in all of the organizational areas. Even in the strategy formulating process, companies need to use corporate communication effectively in order to communicate the strategic approach to their constituencies. However, especially in crisis situations, corporate communications becomes critical for the organizational survival. We have seen that a bad communication can even lead to crisis.
We now live in an age of rapid advancement in information technology. Organizations have much more technology to communicate with than ten years ago. The Internet alone provides many opportunities of effective communication. Communication have become mobile people are able to read their e-mails on the road and work. Organizations have to consider these new trends and design communicatio strategies in such a way to profit from the new opportunities.
The 21st century trends make it obvious that the corporate communication needs to be taken seriously. Consumers are more demanding and are more time constrained. The mass has more informaitons available at their dispposal to make decisions and have more power in terms of choice as compared to the older generation. It is important that the corporate communications department closely works together with all departments in order to reach organizational goals and objectives.
In future, corporate communications will become even more important to organizations. New communication technologies will evolve and the way we are doing business will change. Organizations must face these changes and adapt to them as soon as possible to not fall behind in competition.
Globalization and advancement in technologies have no doubt brought about opportunities. But it also carries some serious threats. Organizations have to pay more attention to the communication aspect, there is more competition everywhere. Companies needs to keep costs low and operate on low margins. Virtually there are no room for errors.
Reference:
We now live in an age of rapid advancement in information technology. Organizations have much more technology to communicate with than ten years ago. The Internet alone provides many opportunities of effective communication. Communication have become mobile people are able to read their e-mails on the road and work. Organizations have to consider these new trends and design communicatio strategies in such a way to profit from the new opportunities.
The 21st century trends make it obvious that the corporate communication needs to be taken seriously. Consumers are more demanding and are more time constrained. The mass has more informaitons available at their dispposal to make decisions and have more power in terms of choice as compared to the older generation. It is important that the corporate communications department closely works together with all departments in order to reach organizational goals and objectives.
In future, corporate communications will become even more important to organizations. New communication technologies will evolve and the way we are doing business will change. Organizations must face these changes and adapt to them as soon as possible to not fall behind in competition.
Globalization and advancement in technologies have no doubt brought about opportunities. But it also carries some serious threats. Organizations have to pay more attention to the communication aspect, there is more competition everywhere. Companies needs to keep costs low and operate on low margins. Virtually there are no room for errors.
Reference:
http://en.wikipedia.org/wiki/Corporate_communications
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